Raíces y Ritmo is an art and music festival for which I created a complete brand and design system. The festival celebrates Latino culture, with its meaning “Roots and Rhythm”. The festival represents the event’s mission to honor cultural heritage (Raíces) and the unifying power of music (Ritmo).

The branding draws from three core themes: music, community, and culture. It captures the spirit of the festival through vibrant, Mexican-inspired colors and energetic visuals that reflect authenticity and connection.