Raíces y Ritmo is an art and music festival celebrating Latino culture. The name, meaning “Roots and Rhythm,” represents the event’s mission to honor cultural heritage (Raíces) and the unifying power of music (Ritmo).

The branding draws from three core themes: music, community, and culture. It captures the spirit of the festival through vibrant, Mexican-inspired colors and energetic visuals that reflect authenticity and connection.